When did insurance commercials become more interesting than the shows or games we’re watching? In fact, today, many commercials are more entertaining than the programs, especially when big events like football games are on.
Insurance advertising is big business. In 2019 alone, the top three insurance companies spent $1.62 billion on ads, according to Statista. Let’s break down the trends in these ads and what they mean for you.
1. Market Position: Bigger Isn’t Always Better
A common trend in insurance commercials is the focus on size—companies often boast about being the biggest provider of certain types of insurance. While this may sound impressive, it doesn’t always mean they offer the best options.
The Real Value of Local & Regional Providers:
- Local carriers can provide competitive rates and great customer service.
- As an independent insurance agent, we work with a variety of top-rated carriers, including both large and regional companies.
- Get a custom quote tailored to your needs, with more options than the big names can offer.
2. Humor: The Secret Ingredient of Insurance Ads
Who doesn’t love a funny commercial? The most memorable insurance ads often use humor, sometimes in completely unrelated ways.
- Humor grabs attention: While insurance is serious, it’s often made lighthearted in commercials.
- Entertainment first, insurance second: Funny ads tend to be more memorable, but do they actually convey the benefits of the product?
The truth is, humor makes ads stand out, but when it comes to real insurance, it’s essential to choose the right protection for your needs.
3. Fear: The Dark Side of Insurance Advertising
On the flip side, many ads use fear tactics to provoke urgency—think slow-motion car crashes, house fires, or burglaries.
Why Fear Isn’t the Best Approach:
- Insurance can’t stop accidents, but it can help financially if something happens.
- The right coverage ensures you’re financially protected in case of disasters, even though no policy can prevent an event.
We focus on empowering you with financial protection, not fear. Get a free quote today and choose the coverage that makes sense for you.
4. Claims Scenarios: Real-Life Insurance Value
Insurance companies love to showcase real claims scenarios in their ads. These stories often highlight how the company stepped in to help during a major event.
What You’re Really Buying:
- Financial protection for unexpected life events.
- Claims scenarios help highlight the value of insurance—whether it’s a car accident or home damage.
At G&G Independent Insurance, we’re committed to matching you with the right coverage. Whether it’s auto insurance or homeowners insurance, we’ll help you navigate your options.
Why Choose G&G Independent Insurance?
When it’s time to get the right insurance, G&G Independent Insurance gives you:
- More choice: We offer a wide range of carriers to fit your needs.
- Competitive pricing: Get quotes from top-rated providers, often including the same ones you see on TV.
- Personalized service: We’re not just a call center—we’re here to help you make smart decisions.
Ready to Get Started?
Whether you’re shopping for vehicle insurance, property insurance, or business insurance, we’ve got you covered. Contact us today for a free quote and see how we can help you protect what matters most.
